The Story of Crisco

By Bruce Shawkey Found this interesting book on the Internet archive. It's a 240-age book on the joys of Crisco shortening. Crisco is an American brand of shortening that is produced by B&G Foods. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil. Here is part of the introduction: The Story of Crisco culinary world is revising its entire cookbook on account of the advent of Crisco, a new and altogether different cooking fat. Many wonder that any product could gain the favor of cooking experts so quickly. A few months after the first package was marketed, practically every grocer of the better class in the United States was supplying women with the new product. This was largely because four classes of people: housewives chefs, doctors, and dietitians were glad to be shown a product which at once would make for more digestible foods, more economical foods, and better tasting foods. Cooking and...