Malt-O-Meal

 By Bruce Shawkey


One of my fave hot breakfast cereals is Malt-O-Meal. It was invented in 1919 by John Campbell. a miller in Owatonna, Minnesota. He invented a combination of farina wheat and malted barley. Campbell intended to compete with Cream of Wheat.

I like to make it extra thick and add brown sugar and pecans and/or raisins to make it a little more interesting.

There are different flavors of Malt-O-Meal, including chocolate and maple/brown sugar, but I like the original the best.

The company has, over the years, diversified into the cold cereal market and currently manufactures 30 brands, including Berry Bunch Crunch Berry Colossal Crunch,  Birthday Cake Dyno-Bites, Chocolate Marshmallow Mateys (features real cocoa in the cereal pieces with added marshmallow bits), and Cinnamon Toasters.

Many of these are intended for kids and loaded with sugar and are of little interest to me. But I recently bought a big bag of Honey Busters, which are like Honey Comb, and they quite delicious, and I made them a little more healthy by adding sliced banana.

It's interesting to note that Malt-O-Meal brands was sold in 2015 for $1.15 billion to the Post cereal company. That's a lot of Malt-O-Meal! 

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