McDonald's
By Bruce Shawkey
There is probably no greater business success story than that of McDonalds.
A bit of McDonalds history:
McDonald's history began in 1940 with the McDonald brothers, Richard and Maurice, who opened a barbecue restaurant in San Bernardino, California. They later transformed it into a hamburger stand focused on speed and efficiency, pioneering the "Speedee Service System". In 1954, Ray Kroc, a milkshake machine salesman, encountered their operation and, impressed, partnered with them to franchise the concept. Kroc eventually bought out the brothers in 1961, and McDonald's grew into the global fast-food giant it is today.
McDonalds was my favorite place growing up, and I couldn't get enough of these 15-cent hamburgers. I've participated in several MacDs sweepstakes over the years, but my favorite was the Monopoly game, involving several concurrent scams with the post office, "no purchase necessary" game pieces, free food, and merchandise from Best Buy.
I continue with my hack of McDs with their online survey, found on each receipt. Each completed survey earns a bogo on a large sandwich, which earns another survey, BOGO sandwich, and so forth.
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